🚲 One On One: The last bike shop in the neighborhood

For a neighborhood that seems to have three of every amenity, situated in one of the bike-friendliest areas of one of the bike-friendliest cities, it’s a little odd to note that as of last month, Longfellow is down to just one bike shop. 

That’s the case since The Hub closed for good on September 30 after a short-lived second run on Lake and Minnehaha. Hollywood Cycles closed a few years before that; a neighborhood over, Freewheel just left the West Bank. 

What remains is One On One Bicycle Studio on 45th and Minnehaha. Run by longtime neighborhood residents Jennifer and Gene Oberpriller, the shop is facing the same pressures that have thinned out bike shops across the country the past few years, but is still rolling along thanks to a specialty niche and a longstanding role in local bike culture.