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👕 This year's East Lake Liquor t-shirt color is...

An exclusive sneak peek at this year's variation of the unofficial neighborhood uniform.

Longfellow Whatever
— 4 min read
👕 This year's East Lake Liquor t-shirt color is...

Fruit trees are flowering, Sea Salt is open, and the Riverview Theater will soon announce its summer late-night movie schedule. Which leaves one final rite of spring for the neighborhood: The drop of a new East Lake Liquor t-shirt.

Customers have been asking Matt Lerner what this year's color will be, and when it will be available, since he ran out of last year's shirts over the holidays. As ever, the store's longtime owner has remained tight-lipped. He treats the matter with a nuclear-secrets level of discretion, which is why, as of this writing, the only people who know the answer are him, his niece who picks the color, the south Minneapolis printer who produces the shirts, and now, you, dear Longfellow Whatever reader.